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Research papers

A new retail format, a new way of building relationships

The paper describes the process of development of a new supermarket chain in Argentina - Plaza VEA - for an international retail company. This paper describes a methodology building process, oriented towards solving - simultaneously and in real time...

Catalogue: Latin America 2002
Authors: Paula Magariños, Marita Soto, Fabian Czajka, Anibal Pérez Echeverría, Fernando Moiguer
Company: Compañia de Negocios Moiguer
May 12, 2002
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Citation

Magariños, Soto, Czajka, Pérez Echeverría and Moiguer (2002a, May 12). A new retail format, a new way of building relationships. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/a-new-retail-format-a-new-way-of-building-relationships