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Research papers

Advertising testing measuring recall and persuasion

In recent times, simulated market models have been developed and validated to predict the penetration of new products in the real market situation. The copy quality input has been measured by two factors: the awareness and the persuasion. Copy tests,...

Catalogue: ESOMAR Congress 1987
Author: Anja Schweiker
Company: Burke, Inc.
September 1, 1987
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Citation

Schweiker, A. (1987a, September 01). Advertising testing measuring recall and persuasion. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/advertising-testing-measuring-recall-and-persuasion