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Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-
Baglioni Hadjigavriel, A. R. (1996a, March 01). Customer value strategies . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/customer-value-strategies-