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Research papers

Who decides for the undecided customer?

Within grocery retailing, there seems to have been a shift to a more customer oriented perspective. As indicated by the empirical studies presented in this paper, grocery stores customers seem to be generally satisfied, and lack clear notions of how...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Carina Holmberg, Anne Magi
November 1, 1996
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Citation

Holmberg and Magi (1996a, November 01). Who decides for the undecided customer? . ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/who-decides-for-the-undecided-customer-