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Research papers

Aspiration and value

The paper describes the birth of a new research methodology developed by Reperes with their client Moet Hennessy.It follows the development of an original research approach for measuring the equity of a brand and that helps marketers steer its future...

Catalogue: Congress 2006: Foresight
Authors: Catherine Genter, Anne Quénelle, Marie Juan-Lallier, François Abiven, Sandrine McClure
Company: Reperes
September 17, 2006
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Citation

Genter, Quénelle, Juan-Lallier, Abiven and McClure (2006a, September 17). Aspiration and value. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/aspiration-and-value