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Zalando: The journey from data to emotion

Zalando is a data-driven, successful online fashion platform. It traditionally relied on analytics and data-mining for market understanding; qualitative research was perceived as unreliable and expensive. While quantitative research was used to...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sebastian Prassek, Anne Strauss
June 15, 2016
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Citation

Prassek and Strauss (2016a, June 15). Zalando: The journey from data to emotion. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/zalando-the-journey-from-data-to-emotion