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Research papers

Hands-on innovation

There is greater pressure today than ever to come up with new product innovations faster than the competition, yet the hurdles marketeers must go through to minimise risk have, if anything, increased.This paper explores and reviews one new approach...

Catalogue: Qualitative 2005
Author: Annette Mathers
November 13, 2005
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Citation

Mathers, A. (2005a, November 13). Hands-on innovation. ANA - ESOMAR. Retrieved September 20, 2024, from


https://ana.esomar.org/documents/hands-on-innovation