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Research papers

Typology versus segmentation

Recently psychographic characteristics have become en vogue to typify and to describe groups of people. How fruitful are these psychographic variables, these personal values and value-systems to describe people and to explain behavioural differences...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay
Company: Unilever
June 15, 1989
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Citation

Verhallen, van Onzenoort and Barzilay (1989a, June 15). Typology versus segmentation. ANA - ESOMAR. Retrieved June 12, 2024, from


https://ana.esomar.org/documents/typology-versus-segmentation