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Research papers

Overseas research

The paper relates a case history involving the development of a new range of small Philips colour televisions for overseas territories i.e. those outside Europe, the U.S.A. and Japan. Whilst such markets differ enormously, there are certain common...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Anton C. Jacobs, David N. Aldridge
Company: Philips International
June 15, 1986
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Citation

Jacobs and Aldridge (1986a, June 15). Overseas research. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/overseas-research