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Research papers

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: David N. Aldridge, Arthur J. Shore, Michael Willey
June 15, 1983
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Citation

Aldridge, Shore and Willey (1983a, June 15). Finding the cube route. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/finding-the-cube-route