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Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-expenditure--advertising-effect
Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect (German). ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/advertising-expenditure--advertising-effect-german-