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Bright and Stammers (1975a, March 01). Tracking and predicting new product penetration. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/tracking-and-predicting-new-product-penetration
Bright and Stammers (1970a, September 06). Measuring the determinants of prescribing behaviour amongst doctors. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/measuring-the-determinants-of-prescribing-behaviour-amongst-doctors