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Itty, Moskowitz, McDonough and Gupton (2005a, May 15). Capturing the algebra of the customer's mind for fragrance through pictures, text and decompositional research analyses. ANA - ESOMAR. Retrieved September 26, 2024, from
Itty, Ewald, Beckley and Moskowitz (2004a, September 19). The calculus of consumer privacy. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-calculus-of-consumer-privacy
Itty, Moskowitz, Gofman, Manchaiah and Marcus (2004a, March 28). Understanding and optimizing communications and the 'look'. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/understanding-and-optimizing-communications-and-the-look-
Katz, Itty and Moskowitz (2003a, March 16). Creating fragrance concepts from first principles. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles