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Research papers

The perception of new clinical entities

The most crucial time for close co-operation between clinical research and marketing research is during phase II and early phase III of clinical development. In these phases of development it is necessary to compare the new substance with similar...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Raf De Wilde, Barbel Matiaske
June 15, 1997
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Citation

De Wilde and Matiaske (1997a, June 15). The perception of new clinical entities. ANA - ESOMAR. Retrieved May 27, 2024, from


https://ana.esomar.org/documents/the-perception-of-new-clinical-entities