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Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved July 12, 2024, from
Geiger, H. (1973a, September 01). Model study. ANA - ESOMAR. Retrieved July 12, 2024, from
https://ana.esomar.org/documents/model-study
Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved July 12, 2024, from
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved July 12, 2024, from
Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved July 12, 2024, from
Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved July 12, 2024, from
https://ana.esomar.org/documents/market-research-and-management-decisions