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Research papers

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Barry Cook, Edgar Aust
Company: Nielsen
June 15, 1998
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Citation

Cook and Aust (1998a, June 15). Metering television in the digital age. ANA - ESOMAR. Retrieved September 23, 2024, from


https://ana.esomar.org/documents/metering-television-in-the-digital-age