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Research papers

Statistical efficiencies in the new UK television audience measurement panels

A new BARB Audience Measurement Service for the UK was introduced in August 1991 using larger more dispersed samples. Among its most important innovations has been disproportionate demographic sampling in favour of certain key target audience...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Steve Wilcox, Barry Reeve
June 15, 1992
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Citation

Wilcox and Reeve (1992a, June 15). Statistical efficiencies in the new UK television audience measurement panels. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/statistical-efficiencies-in-the-new-uk-television-audience-measurement-panels