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Research papers

Customer driven competitive positioning

This paper describes a sophisticated choice modelling technique for the manipulation of quantative data on customers' needs, expectations, perceptions and values. These feed directly into the development of competitive strategies. Key questions...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Bernard Chudy, Roger Sant
Company: KANTAR TNS Malaysia
June 15, 1993
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Citation

Chudy and Sant (1993a, June 15). Customer driven competitive positioning. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/customer-driven-competitive-positioning