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Warner, B. (1967a, August 01). Operational research, market research and advertising. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/operational-research-market-research-and-advertising-464
Warner, B. (1965a, June 15). Operational research, market research and advertising. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/operational-research-market-research-and-advertising