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Sthanunathan and Pradeep (2015a, June 15). Research reinvention at Unilever. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/research-reinvention-at-unilever
Sthanunathan, S. (1996a, March 01). Fine tuning the media vehicle selection. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/fine-tuning-the-media-vehicle-selection