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Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
Beal, Riebe and Driesener (2008a, June 01). The effect of recency of ad exposure on purchasing across categories and media. ANA - ESOMAR. Retrieved September 24, 2024, from