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Research papers

Is spontaneity still relevant?

Traditionally, market research has aimed to collect information that is unbiased and therefore 'spontaneous' assuming that market research participants are ready, willing and able to make an 'authentic' contribution without understanding why, how and...

Catalogue: Congress 2007: Excellence
Author: Caroline Pakel-Dunlop
September 19, 2007
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Citation

Pakel-Dunlop, C. (2007a, September 19). Is spontaneity still relevant?. ANA - ESOMAR. Retrieved June 01, 2024, from


https://ana.esomar.org/documents/is-spontaneity-still-relevant-