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Research papers

The marketing impact score

This presentation answers a key client question: what is the right Marketing Metric?

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Caroline Smiley, Fiona Blades
Company: MESH Experience
November 7, 2017
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Citation

Smiley and Blades (2017a, November 07). The marketing impact score. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/the-marketing-impact-score-9139


Research papers

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
Company: MESH Experience
September 22, 2016
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Citation

Rickwood and Smiley (2016a, September 22). Million-dollar snackables. ANA - ESOMAR. Retrieved June 10, 2024, from


https://ana.esomar.org/documents/million-dollar-snackables-8882