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Research papers

Russia's new lifestyle elites

It is a truism of market research and this is nothing new that the sociocultural identity of the consumer is carrying more and more weight in the selection of products, brands or services. This rule applies particularly to mature consumer societies...

Catalogue: Automotive 2008
Author: Carsten Ascheberg
Company: SIGMA GmbH
March 3, 2008
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Citation

Ascheberg, C. (2008a, March 03). Russia's new lifestyle elites. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/russia-s-new-lifestyle-elites