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Research papers

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: ESOMAR Smart Data Lab
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
November 4, 2019
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Citation

Salgado-Montejo, Velasco, Spence, Maya and Woods (2019a, November 04). Consumer understanding in the age of entrepreneurship. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/consumer-understanding-in-the-age-of-entrepreneurship-10975


Research papers

Consumer understanding in the age of entrepreneurship

Consumer research (CR) is a premium product offering which often represents an unaffordable luxury for small companies. At first glance, the notion that CR is expensive may sound ridiculous; but taking into account that by far the greatest consumers...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Carolina Maya, Andy T. Woods
April 13, 2016
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Citation

Salgado-Montejo, Velasco, Spence, Maya and Woods (2016a, April 13). Consumer understanding in the age of entrepreneurship. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/consumer-understanding-in-the-age-of-entrepreneurship


Research papers

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Sebastián Olier, Milena Sabogal, Charles Spence
September 26, 2013
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Citation

Salgado-Montejo, Velasco, Olier, Sabogal and Spence (2013a, September 26). Old meets new. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/old-meets-new-8071


Videos

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Charles Spence, Sebastián Olier, Milena Sabogal Uribe
June 15, 2013
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Citation

Salgado-Montejo, Velasco, Spence, Olier and Uribe (2013a, June 15). Old meets new. ANA - ESOMAR. Retrieved June 11, 2024, from


https://ana.esomar.org/documents/old-meets-new