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Suntook and Brooke (2002a, March 17). From customer research to CRM . ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/from-customer-research-to-crm-
Brooke, C. (1995a, June 15). The power of ideas. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/the-power-of-ideas