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Research papers

Qualities revisited

In April 1993 I presented a paper at the Worldwide Readership Symposium in San Francisco, reporting on our Quality of Reading Survey among 2,5 adults in the UK. Using the CAPI technique pioneered by RSL, we evaluated more than 30 magazines and...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Chris Minter
November 1, 1995
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Citation

Minter, C. (1995a, November 01). Qualities revisited. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/qualities-revisited