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Ward, C. (1987a, June 15). What price advice?. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/what-price-advice-
Hayes and Ward (1987a, June 15). Getting the message across. ANA - ESOMAR. Retrieved June 05, 2024, from
https://ana.esomar.org/documents/getting-the-message-across