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Polok, Cias and Opalski (2012a, March 26). Why customers are loyal. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/why-customers-are-loyal
Kung and Fai (2010a, September 15). Marrying CRM analytics with research insights to formulate the best in class customer loyalty strategy. ANA - ESOMAR. Retrieved July 30, 2024, from
Flynn and Bourque (2009a, September 22). Integrating research in crisis management decision-making. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/integrating-research-in-crisis-management-decision-making
Wood, Kennedy, McDonald, Driesener and Goodhardt (2008a, June 01). How does advertising affect loyalty?. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/how-does-advertising-affect-loyalty-
Alagon and Hollis (2008a, May 13). The myth of the invincible global brand. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/the-myth-of-the-invincible-global-brand
Ruvalcaba and Elkes (2008a, May 13). An ocean of brands. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/an-ocean-of-brands
Schmid and Palmer (2008a, March 03). Grasping the moment of truth. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/grasping-the-moment-of-truth
Hollis, N. (2007a, November 14). Smelly business. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/smelly-business
Jolly and Battais (2007a, February 19). Loyalty card databases. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/loyalty-card-databases