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Maitland and Vanamali (1979a, June 15). Reducing promotion costs. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/reducing-promotion-costs
Vanamali, J. (1975a, March 01). Market research in product development . ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/market-research-in-product-development-