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Research papers

Market measurement

This paper presents a case study of how GfK NOP is moving one of the UK's major market measurement studies online.In this case study we share our learning and illustrate, with empirical data, the limits and possibilities that panel based research...

Catalogue: Panel Research 2007
Authors: Mike Cooke, Nick Watkins, Corinn Moy
Company: GfK
October 28, 2007
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Citation

Cooke, Watkins and Moy (2007a, October 28). Market measurement. ANA - ESOMAR. Retrieved June 07, 2024, from


https://ana.esomar.org/documents/market-measurement