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Research papers

Market research: A new generation on the go

This paper shows how the market research department role can be transformed from being a mere provider of data that brings limited value, into becoming a strategic partner that offers crucial consumer insight and enables sound business...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Corinne Rosinski
September 19, 2004
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Citation

Rosinski, C. (2004a, September 19). Market research: A new generation on the go. ANA - ESOMAR. Retrieved June 08, 2024, from


https://ana.esomar.org/documents/market-research-a-new-generation-on-the-go