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Research papers

Multiple-constituency research in a politicized marketing environment

Changes in marketing environment have, in many cases, rendered traditional company-to-consnmer marketing insufficient, as the need to target, communicate, and address the needs of different constituencies has increased. Marketing departments need to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Craig Rosen, Michael Cohen, Debbie Cymbalista
June 15, 1993
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Citation

Rosen, Cohen and Cymbalista (1993a, June 15). Multiple-constituency research in a politicized marketing environment. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/multiple-constituency-research-in-a-politicized-marketing-environment