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Christopher, M. (1971a, June 15). Below-the-line promotion. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/below-the-line-promotion
Tuck and Harvey (1971a, June 15). Do promotions undermine the brand?. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/do-promotions-undermine-the-brand-
, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/project-george-commercial
, C. (1971a, February 01). Report on qualitative research on Blue Riband commercials. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/report-on-qualitative-research-on-blue-riband-commercials
Segnit and Broadbent (1970a, September 01). Area tests and consumer surveys to measure advertising effectiveness. ANA - ESOMAR. Retrieved September 22, 2024, from
McDonald, C. (1970a, September 01). What is the short-term effect of advertising? . ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/what-is-the-short-term-effect-of-advertising--766
, C. (1970a, August 01). Report on qualitative research on project 033. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/report-on-qualitative-research-on-project-033
Lindh, B. (1970a, June 15). Findus fish in a tray. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/findus-fish-in-a-tray
, C. (1970a, May 01). Readership survey newspaper freesheets. ANA - ESOMAR. Retrieved September 22, 2024, from
https://ana.esomar.org/documents/readership-survey-newspaper-freesheets