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Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-