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Research papers

Cows in jackets

This paper addresses the opinion and the mood of consumers towards their usage of traditional and non-traditional / 'ambient' media in 20 cities worldwide.Capturing the enthusiasm and frustration about 'good' and 'bad' advertising and the attitude...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Daniela O. Krautsack, Thomas Aust
June 4, 2006
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Citation

Krautsack and Aust (2006a, June 04). Cows in jackets. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/cows-in-jackets