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Ruihong and Wang (2014a, September 10). Games as an emotionally driven experience . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/games-as-an-emotionally-driven-experience--8338
Ruihong and Ji (2013a, September 26). Standardising touchpoint analysis. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/standardising-touchpoint-analysis-8077