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Case studies

Marketing Western brands to the new Europeans

This paper outlines a case study which demonstrates the practicalities and benefits of using high-grade qualitative research methodology in order to understand the fundamental attitudes, aspirations, and social influences impacting upon the Eastern...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: David Craig, Rupert K. Tower
Company: QRi Consulting Ltd.
June 15, 1993
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Citation

Craig and Tower (1993a, June 15). Marketing Western brands to the new Europeans. ANA - ESOMAR. Retrieved September 25, 2024, from


https://ana.esomar.org/documents/marketing-western-brands-to-the-new-europeans