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Research papers

What customers want

With the major trends in the automotive industry pointing towards increased consumer power, the ability of manufacturers to satisfy customers is, more than ever, a pre-requisite for success. As manufacturers struggle to differentiate their products...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Author: David Sargent
Company: JD Power
June 15, 1996
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Citation

Sargent, D. (1996a, June 15). What customers want. ANA - ESOMAR. Retrieved June 14, 2024, from


https://ana.esomar.org/documents/what-customers-want