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Lindon, D. (1965a, June 15). Cybernetic brand choice models. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/cybernetic-brand-choice-models
Beer, S. (1964a, June 15). The sentient ecosystem. ANA - ESOMAR. Retrieved September 21, 2024, from
https://ana.esomar.org/documents/the-sentient-ecosystem