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Research papers

Implementing internal customer satisfaction measurement within a market research agency

This paper is divided into two parts. The first part describes why we decided to set up an internal customer satisfaction survey within BMRB International, it reviews the issues that we confronted and how we decided to resolve these. It also...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Stella Hall, Derek Mesure
September 1, 1993
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Citation

Hall and Mesure (1993a, September 01). Implementing internal customer satisfaction measurement within a market research agency. ANA - ESOMAR. Retrieved May 23, 2024, from


https://ana.esomar.org/documents/implementing-internal-customer-satisfaction-measurement-within-a-market-research-agency