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Research papers

The development of a wallpaper stripper

Probably 95% or more of all NPD in the durables sector is associated with product evolution and range extension. Once in a while, with luck, the NPD marketer gets the opportunity to substantially innovate a product category. The process isn't that...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Des Hassell
June 15, 1992
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Citation

Hassell, D. (1992a, June 15). The development of a wallpaper stripper. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-development-of-a-wallpaper-stripper