You searched for: ""

The results has been filter on Tags containing Nick Leon.
ANA has found 10 results for you, in 193 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Running an in-house system

The changes in computer technology have inevitably affected the ease with which the traditional marketing research data - IMS audits - can be manipulated in response to marketing enquiries. This in particular gave the marketing research departments'...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Rita M. Sully
September 1, 1981
×

Citation

Sully, R. M. (1981a, September 01). Running an in-house system. ANA - ESOMAR. Retrieved July 05, 2024, from


https://ana.esomar.org/documents/running-an-in-house-system