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Research papers

Review of a decade of netnography research

The research of eight distinct Netnography projects in the field of Fast Moving Consumer Goods and in-depth interviews with employees reveals a multi-faceted attitude towards need information(consumers' wishes, expectations, etc.) and solution...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Gregor Jawecki, Dominic Gastes, Jan Henric Stönner, Michael Bartl
October 26, 2011
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Citation

Jawecki, Gastes, Stönner and Bartl (2011a, October 26). Review of a decade of netnography research. ANA - ESOMAR. Retrieved May 31, 2024, from


https://ana.esomar.org/documents/review-of-a-decade-of-netnography-research