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Gloeckler and Wood (2007a, June 03). Project Apollo: Consumer-centric insights. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-apollo-consumer-centric-insights
Gloeckler, Wood and Dupree (2006a, June 04). Project Apollo's spotlight on consumers and ROI. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/project-apollo-s-spotlight-on-consumers-and-roi