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Research papers

Quantity and quality

Broadcasters around the world face similar challenges: how to determine who is listening to their broadcasts, what type of programming appeals to listeners, and how to make their audience share grow. In the United States, an estimated 99.6 million...

Catalogue: Radio Research Symposium 1995
Authors: Rebecca L. Wettemann, Donna M. Vincent
July 1, 1995
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Citation

Wettemann and Vincent (1995a, July 01). Quantity and quality. ANA - ESOMAR. Retrieved June 15, 2024, from


https://ana.esomar.org/documents/quantity-and-quality