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Research papers

Bottom finishing in Latin America

This paper suggests how wireless providers can profit by serving traditionally under-served market segments in Latin America. It discusses how traditional strategies for targeting upmarket consumers may not be optimal for new entrants, given the...

Catalogue: Latin America 2001
Authors: Tim Sweeney, Donna Russell Arguedas
May 1, 2001
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Citation

Sweeney and Russell Arguedas (2001a, May 01). Bottom finishing in Latin America. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/bottom-finishing-in-latin-america