Resources Library by ANA

Understanding, measuring and using brand equity

This paper reports on the results of a development program aimed at using survey research data to place a financially related value on the consumer based equity of brand images and associations. We will document the empirically derived theories...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Paul Dyson, Andy Farr, Nigel Hollis

Company: KANTAR TNS Malaysia

June 15, 1996

Qualitative marketing research

For quite some time now, marketing researchers found themselves at a distance from the TRUE decision making level of marketing contexts. Now, as the marketing environment becomes increasingly complex, it is evident that the role of the marketing...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Marianne de Souza

Company: MSM

December 1, 1995

Sampling

The Research Department of Radio Slovenia has, after twenty years of continuous research into radio listening, stated that the daily amount of radio listening has drastically dropped over the past year. The paper deals with the process of carefully...

Catalogue: Radio Research Symposium 1995

Author: Vida Srot

July 1, 1995

To what extent Japanese mayors are marketing-oriented

Japanese municipalities still lack a full understanding of marketing: to them marketing means developing and promoting regional specialties or going into business with private sector capital and for-profit corporations. In these circumstances, the...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Kazuo Kobayashi

June 15, 1995

DBS channels in Japan

According to the results of Nationwide-Ratings-Survey conducted by NHK in November 1993,19.4% of Japanese households could receive DBS -channels. When NHK began its regular 24 hours-DBS-service with 2 channels in June of 1989 the percentage was only...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Hiroshi Kojima

May 1, 1994

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Thomas W. White, James D. Peacock

Company: Nielsen

May 1, 1994

The impact of quality and customer satisfaction on employee organizational commitment

The objective of this paper is to better understand how employee commitment is affected by the employee, quality, and customer focus of the organization. A two dimensional concept of employee commitment is introduced that goes beyond the traditional...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Lawrence A. Crosby, Douglas B. Grisaffe, Ted R. Marra

September 1, 1993

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

The patient's voice

This paper is divided into four parts. The first part describes the dramatic changes which are currently being made to the National Health Service in the UK. Many of these changes affect the hospital service with the formation of an internal market...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Susannah Quick

September 1, 1992