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Tigert and Arnold (1989a, September 01). A comparative analysis of alternative segmentation methodologies. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/a-comparative-analysis-of-alternative-segmentation-methodologies
Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/market-monitoring-through-attitude-research