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Farissi and El Ouazzani (2015a, June 15). Building a standards-of-living system for marketers. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/building-a-standards-of-living-system-for-marketers
Farissi, D. (2005a, April 19). Brands, be yourself!. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/brands-be-yourself-